ChatGPT Business Hub: How to Claim Your Business in ChatGPT
Short answer
ChatGPT Business Hub is OpenAI's free beta, launched November 10, 2026, where an owner or authorized representative claims a business listing in ChatGPT, edits its details and sees 28-day insights.[1][2] To claim: open Business Hub in ChatGPT, find your listing, verify by business phone, business email, a DNS TXT record or Shopify, wait for OpenAI's review, then pass a Persona identity check before you can publish changes.[2] Claiming does not raise your position in ChatGPT's answers.[3]
Opens Kollab with a starter prompt. You may be asked to sign in first.
- Type
- Guide
- Published
- November 13, 2026
- Last checked
- November 13, 2026
- Sources
- 21
This guide follows the order of OpenAI's help page and adds what independent writers who have already claimed report. Every fact carries its source and date. Facts were last checked on November 13, 2026, three days after launch, so expect details to change during the beta.[2]
Two names get mixed up. Business Hub is where businesses manage how they appear in ChatGPT. ChatGPT Business is a different product: the paid team workspace plan formerly called ChatGPT Team.[1][4] If you came here for team seats and pricing, the ChatGPT Business vs Kollab table below compares per-seat billing with Kollab's unlimited-seat workspace.[5]
ChatGPT Business Hub at a glance (checked November 13, 2026)
| Comparison | What OpenAI says | Source and date |
|---|---|---|
| Launch | Beta opened November 10, 2026, as part of Businesses in ChatGPT.[1] | OpenAI announcement, Nov 10, 2026[1] |
| Cost | No claiming fee is listed. VentureBeat, citing Digiday, reports claiming is free at launch and later charges were not ruled out.[6] | VentureBeat, Nov 10, 2026[6] |
| Who can claim | The owner or an authorized representative. No ads account or Enterprise agreement needed.[2] | OpenAI Help Center, checked Nov 13, 2026[2] |
| Where | Places where ChatGPT and its verification are available. Local stores and restaurants can claim only existing U.S. listings for now.[2] | OpenAI Help Center, checked Nov 13, 2026[2] |
| Verification | Business phone, business email, DNS TXT record or Shopify, showing only the methods that fit your listing.[2] | OpenAI Help Center, checked Nov 13, 2026[2] |
| Identity check | Persona verification after the claim, which may ask for a government ID and business registration.[2] | OpenAI Help Center, checked Nov 13, 2026[2] |
| Editable fields | Website, description, category, logo, delivery and return policies, cover photo. OpenAI reviews each change.[2] | OpenAI Help Center, checked Nov 13, 2026[2] |
| Review time | Not published. OpenAI emails a decision or asks for more information.[2] | OpenAI Help Center, checked Nov 13, 2026[2] |
| Insights | Past 28 days of mentions, website clicks and discovery topics, shown above a reporting threshold.[2] | OpenAI Help Center, checked Nov 13, 2026[2] |
Checked against an official source
Business Hub is in beta. Rules above are quoted from OpenAI pages read on November 13, 2026.[2]
Who can claim a business in ChatGPT?
You need to own the business or be authorized to represent it. You do not need an ads account or a ChatGPT Enterprise agreement.[2] Existing Enterprise customers and advertisers can claim through their OpenAI representative instead.[1]
Location and business type decide what you can do. Any eligible business in a place where ChatGPT is available and its verification is supported can claim. Local stores and restaurants can currently claim only an existing U.S. listing, while an eligible online business that cannot find itself may be offered an option to add it.[2] At launch, claiming is open to eligible businesses that have a website.[3]
Business agents, the optional chat assistant, have tighter rules: they are limited to eligible U.S. ecommerce and online service businesses with a website that meet the Business Agents Policy. You can manage a profile without being eligible for an agent.[2][7] OpenAI may decline claims that raise safety or integrity concerns.[8]
How to claim your business in ChatGPT, step by step
Before you start, have a ChatGPT account you will manage the business from, access to one verification channel (listed business phone, email on your business domain, DNS settings or Shopify admin), and for the identity step a government ID, business registration details and proof you can represent the business.[2] One guide suggests a company-controlled ChatGPT account, so access stays with the business when someone leaves.[9]
- 1
Find your listing
Sign in to ChatGPT, open Business Hub from the sidebar and search for your business by name. Pick the matching listing and confirm the account you will use. A listing marked Contact support is locked; request access through that button. If you received a claim invitation email, open its personal link with the address that received it.[2]
- 2
Choose a verification method
Business Hub shows only the methods available for your listing: a code by text or call to the listed business phone, a code to the business email, a DNS TXT record on your domain, or connecting your Shopify store. The table below compares them.[2]
- 3
Wait for the claim decision
OpenAI reviews the claim and emails a decision or a request for more information. You can cancel while it is under review. No review time is published.[2] One guide advises against resubmitting while a claim is pending.[9]
- 4
Pass the Persona identity check
Publishing changes, insights and agents stay locked until you verify your identity with Persona, a third-party identity service, and OpenAI approves the result. You can start it right after the claim or later from the Business tab. The blue check appears after Persona is approved.[2]
- 5
Fill in and publish your profile
Edit your website, description, product or service category, logo, delivery policy, return policy and cover photo. OpenAI reviews every change before it appears, and updates can take time to show in answers. Retailers can also connect a product feed by CSV upload or hosted feed URL.[2] Keep everything truthful: the policy bans invented reviews and unsupported guarantees.[8]
Which verification method should you use?
| Comparison | What you do | Good to know |
|---|---|---|
| Business phone | Pick text or automated call, then enter the code sent to the listed number.[2] | You need access to the number already on the listing.[2] |
| Business email | Select Get code and enter the code sent to the business email.[2] | Use the address associated with your business.[2] |
| Website domain (DNS) | Add the TXT record ChatGPT shows to your DNS, then select Verify domain.[2] | Copy type, host and value exactly; DNS changes can take time. Send the record to whoever runs your domain.[2][9] |
| Shopify store | Select Connect Shopify, review permissions and log in to the store.[2] | Shopify merchants can also start from the Shopify admin. A store is not required to claim.[1][3] |
Checked against an official source
Methods and wording from the OpenAI Help Center, checked November 13, 2026.[2]
What claiming does and does not change
Claiming gives you an editable profile and an Insights tab. It does not raise your position: OpenAI says ChatGPT keeps making its own recommendations and may use other sources when it answers about your business.[3][2]
Insights cover the past 28 days of mentions, website clicks and discovery topics. For an online business a mention counts when ChatGPT references its website; the brand name alone does not count. Numbers appear only above a reporting threshold, so a blank field does not mean zero.[2]
Other limits reported so far: each brand and location is managed on its own, so claiming a parent brand does not claim its locations.[10][9] Teammates and agencies need their own ChatGPT accounts.[10][11] OpenAI Support cannot delete, unpublish or hide a published profile; only drafts can be deleted. If someone else already claimed your business, use Dispute ownership from the profile menu and verify with Persona.[2]
How to get your business on ChatGPT: get your site ready first
Match your details everywhere
Keep your business name, address and phone number identical on your site, Google Business Profile, Bing Places and directories. This is advice from independent writers, not an OpenAI rule.[9]
Let OpenAI's crawlers in
Check that robots.txt and your CDN do not block OpenAI's search crawler. One guide suggests allowing OAI-SearchBot for search while blocking GPTBot if you opt out of model training.[9]
Prepare profile copy before you claim
Have a short description, category, logo, cover photo, delivery policy and return policy ready, because these are the fields Business Hub asks for and OpenAI reviews each one.[2]
Measure with fixed questions
Ask the same customer questions in fresh sessions and note the share of runs that name you, because answers vary between runs.[10][9]
Common snags and fixes
You cannot find the business: online businesses may be offered an add option, while local stores and restaurants are limited to existing U.S. listings for now. The domain check fails: confirm the record type, host and value were copied exactly, then wait for DNS to update. The listing says Contact support: it is locked, and support is the only route.[2]
Why teams pair Business Hub prep with Kollab
Kollab is independent of OpenAI and cannot claim, verify or publish a ChatGPT profile for you; the claim itself happens inside ChatGPT. Kollab handles the work around it, and the rest of your team's AI work too. It is one shared AI agent workspace: everyone signs in with their own account, projects and finished work live together, and every Free, Pro and Max plan includes unlimited team seats sharing one credit balance.[12][5]
Inside that workspace your team picks from chat, image, video and voice models such as GPT-6.1 Sol, Gemini 3.8 Flash, Grok 4.7, GPT Image 2, Seedance 2 and Veo 3, and connects more than 1,000 apps through MCP connectors, including Gmail, Notion, Slack, Instagram, Search Console, Google Ads, Shopify and HubSpot.[12][13]
The part a chat window cannot do is run unattended. Describe a recurring job once and Kollab plans the steps, picks the models and apps, runs it on schedule while you sleep, and delivers the result to the apps your team already uses, with no workflow builder and no code.[12] For Business Hub, that means one project for every brand, location or client you manage, a drafted profile and policy set for each, and a weekly brief that puts Search Console clicks next to your own visibility notes.[12]
ChatGPT Business vs Kollab for a team
| Comparison | ChatGPT Business | Kollab |
|---|---|---|
| How you pay | Per seat: $25 per user per month billed monthly, or $20 billed annually, for a Standard seat.[4] | Per workspace: Pro is $20 per month and Max $200 per month, with a Free plan that refreshes credits every 3 days.[5] |
| Team size | At least two paid seats; each added seat is charged.[4] | Unlimited team seats on every plan, sharing one credit balance.[5] |
| Example: 5 people, monthly billing | 5 Standard seats at $25 each is $125 per month.[4] | One Pro workspace is $20 per month for all 5, with usage drawn from the shared credits.[5] |
| Models | OpenAI models in ChatGPT, ChatGPT Work and Codex.[4] | Chat, image, video and voice models from several providers in one account.[12] |
| Apps and automation | Seats include ChatGPT, ChatGPT Work and Codex; extra usage depends on workspace credit settings.[4] | 1,000+ apps via MCP connectors, and recurring tasks that run unattended on a schedule.[12][13] |
Checked against an official source
ChatGPT Business prices checked October 25, 2026; Kollab prices checked November 13, 2026. Kollab credits are shared, so heavy image or video use draws the balance down faster.[4][5]
What teams run on Kollab
Marketing and content ops
Turn a Notion content database into an agent-run editorial pipeline with human review, and repurpose one piece across channels.[14]
Social accounts on autopilot
Post to Instagram and X every day, for a brand account or a virtual creator persona, from generated images, video and captions.[15]
Ads and campaign assets
Turn one brief into a key visual, social variants and multi-size assets, and pull Google Ads and Search Console data into a morning report.[16][12]
Trend and people watching
Follow thought leaders, products and founders and get a prioritized research digest on a schedule.[17]
Competitor and market research
Track competitor pricing, launches and reviews, then update a signals database and a weekly intelligence brief.[18]
B2B sales
Turn sales calls into account notes, objection logs, follow-up emails and next steps, and meeting notes into an ICP database with lead scoring.[19][20]
Export and cross-border trade
Research overseas competitors and markets, keep findings in one project, and draft buyer outreach that goes out through the Gmail connector.[18][12]
Weekly reporting
Read project status from Notion, add Slack context, and send a structured weekly report back for team review.[21]
Frequently asked questions
Sources
- 1.
OpenAIIntroducing Businesses in ChatGPT (Opens in a new tab)openai.com. .
- 2.
OpenAI Help CenterSetting up your business on ChatGPT (Opens in a new tab)help.openai.com. .
- 3.
OpenAIBusinesses in ChatGPT: Claim your business (Opens in a new tab)openai.com. .
- 4.
OpenAI Help CenterChatGPT Business: General FAQ (Opens in a new tab)help.openai.com. .
- 5.
KollabKollab Pricing for AI Agent Workspaces (Opens in a new tab)kollab.im. .
- 6.
Carl Franzen, VentureBeatOpenAI lets you claim your business in ChatGPT and set up a custom agentic AI customer sales rep (Opens in a new tab)venturebeat.com. .
- 7.
OpenAIBusiness Agents Policy (Opens in a new tab)openai.com. .
- 8.
OpenAIBusinesses in ChatGPT policy (Opens in a new tab)openai.com. .
- 9.
GrowthX AIHow to claim and verify your business in ChatGPT (Opens in a new tab)growthx.ai. .
- 10.
Flavio CopesA deep dive into Businesses in ChatGPT (Opens in a new tab)flaviocopes.com. .
- 11.
eesel AIHow to claim your business on ChatGPT (Opens in a new tab)eesel.ai. .
- 12.
KollabKollab: shared AI agent workspace for teams (Opens in a new tab)kollab.im. .
- 13.
KollabConnect your AI to 1,000+ apps (Opens in a new tab)kollab.im. .
- 14.
KollabContent pipeline for Notion and Buildin (Opens in a new tab)kollab.im. .
- 15.
KollabAI Social Media Automation: Daily Instagram and X Posts (Opens in a new tab)kollab.im. .
- 16.
KollabGenerate campaign asset packs with AI (Opens in a new tab)kollab.im. .
- 17.
KollabTrack people, products, and influence networks (Opens in a new tab)kollab.im. .
- 18.
KollabAI Competitor Monitoring Workflow for Pricing, Launches, and Reviews (Opens in a new tab)kollab.im. .
- 19.
KollabSales meeting follow-up workflow (Opens in a new tab)kollab.im. .
- 20.
KollabMeeting notes to ICP database (Opens in a new tab)kollab.im. .
- 21.
KollabWeekly business review automation (Opens in a new tab)kollab.im. .
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