Plan captions, channels and dates
Lay out post ideas, draft captions, channels and publishing dates for each week or month.
Social Media Content Calendar
Content Calendar for Social Media
Describe your brand, channels and goals, and Kollab drafts a content calendar with posts, captions, publishing dates, owners and approval notes that your team can review.
Generate a Social Media Content Calendarfrom a Simple Brief
Share your goals, channels and posting rhythm, and get a calendar your team can review, edit and approve in one place.
Assign owners and review approvals
Note who writes, who reviews and who signs off on each post, so nothing waits on a guess.
Edit it together in one task
The calendar stays in your Kollab task, so teammates can comment, request changes and ask for a new version.
Plan Captions, Channels and Publishing DatesStep by Step
Go from a short brief to a calendar your team can review.
01
Describe your plan
Share your brand, channels, goals, posting frequency and key dates.
02
Set the details
Add tone, owners and approval steps, or leave them for Kollab to suggest.
03
Open Kollab
Your brief opens as a task, and Kollab drafts the calendar.
04
Review and refine
Check the posts, captions and dates, then ask for changes until it fits your plan.
Content Calendar Ideasfor Every Kind of Team
Use it for a launch week, a monthly plan or a steady weekly rhythm across your social channels.
Small businesses
Plan a month of posts for Instagram, Facebook or TikTok around promotions, products and seasonal moments.
Agencies and marketing teams
Keep campaign posts, captions, owners and client approvals in one shared plan.
Solo creators
Turn your content ideas into a posting rhythm you can follow week after week.
Content Calendar Questions
What belongs in a content calendar?+
A social media content calendar usually lists each post's date, channel, topic or idea, caption, owner and approval status. Kollab can also add campaign themes and notes.
How can I build a content calendar?+
Describe your brand, channels, goals and posting rhythm, then open the task in Kollab. Review the draft calendar and ask for changes until it fits your plan.
Can I use a content calendar for free?+
You can try it on the Free plan, which includes 600 credits every 3 days. Unused credits do not roll over. Pro is $20 a month when you need more.
Does it publish posts automatically?+
This page helps you plan: it builds the calendar with posts, captions, dates, owners and approval notes. You publish through the social tools you already use.
What makes a useful social media calendar?+
Clear dates, one owner per post, captions that are ready to review and a visible approval step. Ask Kollab to include each of these in your brief.
How do I plan a social media posting schedule?+
Start with how often you can post on each channel, then spread your themes across the weeks. Tell Kollab your channels, frequency and key dates, and it drafts a schedule you can adjust.
Build your content calendarin Kollab
Describe your brand and channels, then review a calendar with posts, captions, dates, owners and approvals.